Victoria Beckham x Reebok: the nineties meets the now

Posh Spice has been taking inspiration recently from Sporty Spice’s wardrobe. As the other four Spice Girls are currently gearing up for a comeback tour this summer, fifth member, Victoria Beckham is reaffirming her position in the limelight in another way; by continuing to expand her fashion empire. Last month, the former singer released her latest endeavour: a collaboration with the sportswear brand Reebok.

The collection follows a tailored neutral palette featuring a bright orange motif. Reebok presents the collaboration on their website with the tagline: “mixing the relaxed demeanour of elevated streetwear with technical performance, underpinned by the minimal sensibility intrinsic to Victoria Beckham’s aesthetic.” The pieces and the campaign are an ode to the iconic, effortless look she emulated in the 90s, continuing the trends of crop tops and bulky joggers. The collection elaborates on this pre-millenium fashion but updates it with contemporary cuts and hues, following Beckham’s sophisticated aesthetic as she gracefully enters new stages of her life.

“The pieces and the campaign are an ode to the iconic, effortless look she emulated in the 90s, continuing the trends of crop tops and bulky joggers.”

Some standout items from the collection include the boxy cropped branded cowl which offers a cosy yet elegant take on gym apparel. Beckham effectively translates gym wear into effortless, everyday attire without sacrificing comfort or fashion. The Victoria Beckham Bolton sock shoe in both its standard and “lo” iteration offers a refreshing take on the sock shoe trend catalysed by Balenciaga. These trainers emulate the chunky, clunky shoe fad of the moment but offer unique colourways. The camel and navy tones with pops of bold citrus hues distinguish the collection from the seemingly myriad sport and leisurewear collections offered by most brands. On these shoes in particular, Beckham told Vogue in an interview: “I’ve wanted to put a trainer in my collection for a long, long time, but it’s something that’s very specialised—I had to do it with a brand that had the technical experience and the know-how.”

In the same interview, Beckham affirms that “every time I launch something new, it’s because it’s something I want in my life.” The funky, functional collection will be a wardrobe staple not just as winter transitions into spring, but for the entirety of 2019. Although a number of pieces from the collection are already sold out, the collection is available to shop now online and in stores with pieces starting at €30 and ranging to €400. As the old philosophical quote goes: “Spice up your life!”