Sambhavi Sudhakar reviews the best vegan cosmetic contenders.
The newest make-up bag must-have is not a new combination of shades or a celebrity brand, it is vegan make-up. Buying vegan makeup can come with moral benefits such as knowing you are not contributing to animal testing and the use of animal products in make-up such as beeswax, animal fats, and some forms of animal excretion (gross).
Famous faces such as make-up artist to the stars, Charlotte Tillbury, have opted to go for the cruelty-free cosmetic trend, and there has been a growth in vegan cosmetic brands worldwide. In addition to being ethically tested, many of these products also seek to be environmentally friendly with natural ingredients.
Barry M cosmetics is one of the most accommodating brands as far as vegan products are concerned. Since its inception in 1982, Barry M’s company policy has been strictly against all forms of animal testing, and the majority of its products are vegan. Barry M’s cosmetics range in price from €1.99 to €9.99.
The best way to confirm whether your favourite brands are vegan is to look them up online.
Beauty Without Cruelty, founded in 1959, consists solely of ethically derived products which are free from chemical preservatives. BWC offers a wide range of beauty products and accessories which range from €6 to gift packs that cost over €30. Reviewers of BWC applaud its unique blend of natural ingredients and its assurance in terms of quality.
In 2016 Kat Von D’s make up line committed to the production of a completely cruelty-free range of cosmetics. Kat Von D products are available in Debenhams and their affordability ranges from €15 to over €60. While it is definitely more expensive than the average brand, it offers high quality cruelty-free alternatives without compromising on colour and finish.
Among other vegan friendly brands are Phb Ethical Beauty and E.L.F. The former is a family-run business whose products are vegan, halal, and free from palm oil. E.L.F. is an affordable, vegan brand which is easily available in outlets such as Penneys.
With more shoppers becoming more environmentally conscious, retailers are gaining awareness to accommodate this demand.
The best way to confirm whether your favourite brands are vegan and cruelty-free, is to look them up online. There are many websites, such as PETA, Cruelty Free Kitty, and Vegan Beauty Review that offer a complete and updated list as to the status of almost every brand.
With more shoppers becoming more environmentally conscious, retailers are gaining awareness to accommodate this demand. One of the biggest chains stocking cruelty-free beauty goodies is LUSH, which has become a high street favourite across the UK and Ireland. The vegan revolution never looked so ethically glamorous.