H&M X Moschino: high street haute couture
By Shivani Shukla | Nov 1 2018The fashion world has seen a myriad of miracles and Moschino’s collaboration with retail giant, H&M is another such dazzling occurrence. Jeremy Scott, Italian fashion house Moschino’s Creative Director, has collaborated with H&M. The collection is a fulfilment of the liberal designer’s vision, telling Vogue that he wanted to make his designs accessible to the ‘masses’, with pieces from the range expected to cater to all budgets. The collection is a bid for Scott to have a global base, which is right up the alley of H&M.
“This contrast alone is enough to attract the glamorous likes of Gigi Hadid, Imaan Hamman, Stella Maxwell and Aquaria to model on eloquent sets for the collection”The sneak peek has revealed that the collection centres around Gung Ho inspired street style, coupled with tones of Gilt. Chunky pieces of auric jewellery are paired with black leather clothes. This contrast alone is enough to attract the likes of the glamorous Gigi Hadid, Imaan Hamman, Stella Maxwell and Aquaria to model on eloquent sets for the collection.
“This multifaceted collection pairs hipster looks with understated opulence in a way only the psychedelia-loving designer can do.”The announcement for the brand mash-up erupted on social media, with an Instagram live call from GiGi Hadid on 6th October, and has already garnered a huge fan following. The collaborative campaign will also release hoodies, jumpers and socks with bold Moschino brand lettering. The clothing will also feature an assortment of familiar Disney characters. This is synchronous with Scott’s love for colour and what he calls “humour meets haute couture meets the street”. Disney has never been associated with an Italian fashion house previously, but Scott has made it happen. One of the talking points was “haute hoodies”, where fans will have the choice of their Disney character. This multifaceted collection pairs hipster looks with understated opulence in a way only the psychedelia-loving designer can do. Gold and silver sequined, oversized jackets and dresses also feature in the collection. An amusing part of the range is pet wear, which includes leopard-print hoodies.Scott has previously worked with Adidas and Ugg and has been labelled a ‘people’s designer’. This avant-garde collaboration with H&M is sure to follow on similar lines. On the other hand, H&M has merged large fashion houses such as Alexander Wang, Balmain, Karl Lagerfeld and Stella McCartney into its global outreach. The major success and association with Moschino’s Scott will securely increase the scale. The collaboration is fresh and matches contemporary styles that combine street glam with undertones of sophistication. The exciting collection will be available online and in-store from November 8th.